01
The current model no longer drives enough growth
The business needs to identify its next source of growth, which options are worth investing in, and where resources should be prioritized.
TURN LEADERSHIP INTO MOMENTUM
02 — Moments that call for clarity of choice
When a business faces a critical choice
In times of transition, the challenge rarely lies in a lack of ideas. It lies in identifying the issue that truly matters, seeing the trade-offs clearly, and focusing resources on the few choices that can create real value.
02
Strategy has shifted, but the organization has not caught up
Structure, capabilities, leadership roles or ways of operating need to be adjusted to fit the new stage.
03
The business is preparing to expand into new markets
Market potential, entry model, partners and level of investment need to be assessed before committing to a strategic direction.
04
The business is facing M&A or post-deal integration
Expectations of the partners, the value sought, and the organization’s ability to absorb change after the deal need to be clarified.
03 — About UpMomentum
Strategic advisory for moments of transition
04 — Advisory Areas
The challenges we focuses on
The three groups of challenges below are often intertwined within the same stage of growth. UpMomentum approaches them as parts of one integrated system, where strategy, resources, organization and leadership capability must be viewed together to create real growth momentum.
01 / GROWTH · CAPITAL · M&A
Growth, Capital Management & M&A
When a business needs to grow while ensuring capital efficiency, choosing the right investment priorities, and creating real value from investment, acquisition or merger decisions.
Key questions to clarify:
- Where should the next growth driver come from, and which options deserve priority?
- What strategic objective does an M&A deal serve, and where does it create value?
- What must change in the organization after a merger or investment to absorb and realize the growth value?
02 / INTERNATIONAL EXPANSION
International Expansion & Building New Source of Growth
When a business needs to turn a market opportunity into a business model that can be launched, measured, learned from and scaled stage by stage.
Key questions to clarify:
- Which industry and markets should be prioritized, and based on what criteria?
- What must each stage prove, and which milestones and metrics will measure it?
- How should the P&L structure, team, roles and capabilities be built at each stage?
03 / SENIOR LEADERSHIP CAPABILITY
Individual Leadership Development
When leaders’ roles evolve and the demands of the job outgrow their accumulated experience, leader need a seasoned mentor with integrity, practical experiences and knowledge to elevate their though process and quality of decisions.
Development focus:
- Opportunity management: Build a structured strategic initiatives portfolio; quantify upside/downside through scenarios; set go/no-go criteria and risk limits before committing.
- Focused innovation: Tie innovation to strategic priorities; experiment with discipline (pilot, MVP, test-and-learn) using clear metrics; stay persistent yet flexible to achieve long-term goals.
- Sustainable results: Set ambitious yet achievable goals; manage energy through clear priorities, delegation and restorative habits; stay calm and clear-headed in a crisis.
- Accountable collaboration: Clarify decision matrix; truly open to listen to the board, the executive team and dissenting views; then make the decision and own the results and consequences.
- Growth mindset: Proactively seek 360° feedback; openly acknowledge mistakes; turn insights into a personal development plan and link to business performance.
05 — Engagement Models
Three ways we partner with businesses
Each model reflects a different level of UpMomentum’s involvement — from individual leadership development, to deeper partnership on a growth project, to framework advisory at board level.
C-Level Mentoring
A 1:1 mentoring program for senior leaders who need to elevate the quality of their thinking, decision-making and organizational leadership during a specific phase of growth or transformation.
Duration
6 sessions over 3 months.
How we work
Mentoring leader, using the real business situations in the company to examine how they assess problem, set priorities and build the capability to deliver sustainable results.
Targeted outcomes
Leaders set priorities, improve quality of decisions and competencies to lead the organization through transformation.
Co-lead Strategic Project
For growth project that requires a senior advisor working alongside the internal team throughout: not only clarifying the problem and the options, but also co-designing the outputs and closely following implementation.
Duration
6 months · 1 working session per week.
How we work
UpMomentum and the project team break the challenge into phases, defining objectives, validation milestones, tracking metrics, accountable owners, resource needs and cross-functional coordination mechanisms.
Targeted outcomes
The business archives set KPIs. Strategic decisions are translated into action plans, organizational structure and capabilities are aligned with each stage of growth, and management tools are putting in place.
Board Advisory
For founders and boards who need an independent partner to provide continuous support across multiple decision cycles including of strategy, capital, organization and leadership issues evolving with stage of growth.
Duration
12 months, with a working schedule designed according to company’s governance needs.
How we work
Periodic review of key decisions, challenge of business plans and resource allocation, follow-up on commitments after each session, and support for the board in keeping long-term direction and short-term action aligned.
Targeted outcomes
A clearer system for tracking decisions and strategic priorities; transformation progress reviewed regularly; and business proactively move when the context changes.
Advisory Team
Specialist advisors for critical business domains
TRAN THI LAN ANH
TONY DANG QUOC TUAN
TAN SEANG TEAK
07 — Testimonials
Client outcomes
08 — Insights
Featured insights
Articles drawn from executive experience, advisory work and real-world business observation, focusing on growth strategy, leadership, organization and choices with long-term impact.
Jollibee Vietnam: Strategy Transformation
(opens in a new tab)The Pause That Matters
(opens in a new tab)Vietnamese E-commerce Businesses’ Ambition to Expand Across the Region
(opens in a new tab)Vietnamese Businesses’ Challenges Beyond the SME Threshold
(opens in a new tab)The Growth Engine for Vietnam’s Agri-Products
(opens in a new tab)WeCare247: Digitalizing Care for an Aging Population
(opens in a new tab)The Paradox of Returning International Students
(opens in a new tab)The Middle Path of a Professional
(opens in a new tab)The First “Made in Vietnam” Skincare Global Push
(opens in a new tab)The Dual Engine of Pizza 4P’s
(opens in a new tab)09 — Talk to UpMomentum
What is your business’s next strategic move?
If your business is facing an important decision, start by briefly sharing the context, the issue to clarify and the outcome you expect. UpMomentum will respond to define the right scope and format for our conversation.
01 / EMAIL
Email UpMomentum
Briefly share your business context, the decision at hand, your expected objectives and timeline. UpMomentum will review the information and respond with a proposed scope of work.
02 / WHATSAPP
Connect directly with our advisory team on WhatsApp
A fast channel for clients. The UpMomentum team will receive your information, clarify your needs and connect you with the right advisor.